From Dyno to Dashboard — Measured.Connected.
Link Engine Management has spent 30+ years building the world's most trusted standalone ECUs. Now it's time to unify the data behind them — dealers, products, motorsport, and support across 80+ countries.
Countries with authorized dealers
Years of ECU engineering
Team members across 5 continents
World-Class Hardware, Disconnected Data
Link ECU sells into 80+ countries through an extensive authorized dealer network. Every dealer generates sales data, support tickets, warranty claims, and customer feedback — but none of it is connected.
The G4X and upcoming G5 platforms are engineering marvels. But product decisions, dealer support, and motorsport investments are still guided by quarterly spreadsheets, not real-time intelligence.
Meanwhile, competitors like Haltech (acquired by Holley for $65M) and MoTeC are investing heavily in connected platforms. The window for Link to own its data advantage is narrowing.
The data is there. The intelligence layer isn't.
Key Challenges
Dealer Fragmentation
80+ countries of dealer networks generating sales, support tickets, and warranty claims across disconnected systems. No unified view of global dealer performance.
Product Mix Blindness
Wire-in vs plug-in vs accessories attach rates are unknown at scale. No data on which ECU models drive the most dealer revenue or support burden.
Motorsport ROI Gap
Significant investment in rally, drift, drag, and jet-sprint sponsorships — but no measurement framework linking event presence to dealer pipeline or brand lift.
Support Intelligence
Technical support for 30+ ECU models across thousands of vehicle applications. No pattern analysis on common tuning issues by model, vehicle, or region.
The Vision: Total Engine Intelligence
Link ECU doesn't just build ECUs — it powers an entire global ecosystem of dealers, tuners, and motorsport teams. The next competitive edge isn't faster hardware — it's smarter data.
What You've Built
Hardware Excellence
30+ years of engineering. G4X and G5 platforms trusted by professional motorsport teams worldwide. Wire-in and plug-in ECUs for everything from street cars to jet-sprint boats. PC Link software with a passionate tuner community.
What's Missing
Data Intelligence
The connective tissue between hardware and business decisions. Real-time dealer analytics, product lifecycle intelligence, motorsport ROI measurement, and predictive operations across every market Link serves.
The insight: hardware wins races, but data wins markets. Every ECU sold generates a data trail — support tickets, tuner builds, dealer orders, motorsport results. Today that data is scattered. Tomorrow it's your competitive moat.
The Intelligence Flywheel
Every data point makes the whole system smarter.
Capture
- Dealer sales & inventory
- Support tickets & patterns
- Motorsport engagement
intelligence
Action
- Optimized dealer stocking
- Data-driven product roadmap
- Measurable motorsport ROI
Who Benefits
Six stakeholder groups, one unified intelligence layer. Each has unique data needs — Eclipse solves them with shared infrastructure.
Authorized Dealers
80+ countries of dealers selling Link ECUs with no unified view of sales mix, inventory turns, or support burden. Each dealer is a data island.
Unified dealer portal with real-time sales analytics, inventory optimization, and benchmarking against regional averages.
Data-driven stocking recommendations. Identify top performers and replicate their playbook globally.
Engineering & R&D
Product decisions made on intuition, not data. No feedback loop from dealers and end-users on which features drive purchases or which cause support issues.
Product telemetry dashboard linking support tickets, dealer feedback, and feature usage to inform the G5 roadmap.
Build what customers actually need. Reduce support burden by identifying and fixing common pain points before they scale.
Motorsport & Events
Significant sponsorship spend across rally, drift, drag, and jet-sprint with no way to measure brand lift, dealer pipeline, or engagement ROI.
Event engagement tracking, social reach measurement, and dealer pipeline attribution for every motorsport investment.
Prove which motorsport channels deliver dealers and revenue. Double down on winners, cut underperformers.
Professional Tuners
Tuners are Link's most influential advocates but their expertise and vehicle builds are invisible. No community intelligence or tuner network analytics.
Tuner showcase platform, build database, and community engagement metrics. Track which tuner content drives ECU sales.
Turn tuner advocacy into a measurable channel. Identify and nurture top ambassadors with data.
OEM & Integration Partners
Growing demand for Link ECU integration in specialty vehicles (jet boats, snowmobiles, aircraft) but no data on which verticals have the highest potential.
Vertical market analysis — application-specific demand signals, integration complexity scoring, and market sizing by vehicle type.
Prioritize high-potential verticals with data. From performance cars to jet-sprint boats, know where the next growth wave is.
Executive Leadership
$7-15M revenue across 80+ countries with no single dashboard showing global health. Decisions made on quarterly dealer reports, not real-time intelligence.
Executive command center — global revenue, dealer health, product mix, and market trends in one view. Real-time, not quarterly.
Make strategic decisions with live data. Spot opportunities and risks months before quarterly reports surface them.
The Platform
Four phases, each building on the last. From dealer intelligence to predictive operations across Link's global network.
Dealer Intelligence
Q1 2026
Unified dealer performance dashboard. Sales velocity, product mix, regional trends, and dealer health scores across all 80+ country networks.
Product Analytics
Q2 2026
ECU model analytics — G4X vs G5 adoption curves, wire-in vs plug-in ratios, accessories attach rates, and vehicle application trends.
Motorsport Engagement
Q3 2026
Sponsorship ROI tracking, event engagement metrics, competition results database, and brand lift measurement across motorsport verticals.
Predictive Operations
Q4 2026+
Demand forecasting, inventory optimization, dealer stocking recommendations, and predictive support routing based on new product launches.
Dealer Intelligence
Unified dealer performance dashboard. Sales velocity, product mix, regional trends, and dealer health scores across all 80+ country networks.
Product Analytics
ECU model analytics — G4X vs G5 adoption curves, wire-in vs plug-in ratios, accessories attach rates, and vehicle application trends.
Motorsport Engagement
Sponsorship ROI tracking, event engagement metrics, competition results database, and brand lift measurement across motorsport verticals.
Predictive Operations
Demand forecasting, inventory optimization, dealer stocking recommendations, and predictive support routing based on new product launches.
Global Reach
From Christchurch to 80+ countries. Link's dealer network spans every major motorsport and performance market — each one a data source waiting to be connected.
Oceania
HQHome base in Christchurch, New Zealand. Core R&D, manufacturing, and APAC distribution hub. Strongest dealer density per capita.
North America
#1Largest market by volume. US dealer network serves drift, drag, and import performance communities. Dedicated US sales office.
Europe
25+25+ country dealer network. Strong motorsport heritage in rally and circuit racing. DriftShop.com as official EU distributor.
Asia-Pacific
GrowingRapidly expanding dealer networks across Japan, Australia, and Southeast Asia. JDM tuning culture is a natural fit for Link ECUs.
80+ countries. Zero unified analytics.
Every dealer is a data island. Sales, support, inventory, and customer feedback flow through disconnected systems. Eclipse connects them all.
Global automotive ECU aftermarket
Data Flow Architecture
Six data sources, unified through Eclipse and Zeus, delivering four intelligence outputs. Click any node to explore.
Data Sources
Intelligence Outputs
Let's Build Your Intelligence Layer
Link ECU has spent 30 years building world-class engine management. The next chapter is data intelligence — connecting dealers, products, motorsport, and support into one unified view.